Vasonova

Startup Case Study

Challenge

Launch Vasonova – a Silicon Valley medical device startup as a game-changer in the category. Additionally, the client goal was to raise a new round of funding or to exit through an acquisition.

Solution

Clinicians are passionate about providing patients with the best care possible. So instead of merely listing Vasonova’s game-changing features, we set out to appeal to nurses and doctors on an emotional level. We positioned Vasonova as the catheter tip placement technology clinicians “have been waiting for” by demonstrating how the technology eliminates guesswork and chest x-rays. Thus assuring our audience that they are providing the best care possible every time.

Results

The launch debuted at the annual AVA conference, generating extraordinary traffic at the Vasonova booth and ultimately leading to two venture capital funding term sheets and the ultimate acquisition offer that culminated in the sale of the company during the following year. Vasonova also earned twenty-five new hospital contracts during the first year of the new campaign.

“Your team created work of exceptional clarity and form with strong emotional messages and perfectly aimed product positioning… a real tool for our clinical and marketing staff to wield in a highly competitive environment.”

-PAUL MOLLOY, CEO, VASONOVA INC.

Brand strategy

We developed multiple concepts to communicate the unprecedented accuracy of the Vasonova technology. Ultimately we worked with the client to select a direction focused on an emotional message.

Campaign Concepts

Brand Execution

We used a multi-channel approach to bring the Vasonova product to market and build awareness of its revolutionary technology.

Product Brochure

Product Website

Educational Bedside Guide

Training and Sales Animation

Tradeshow Booth

Before Bloom

After Bloom

Proven Step By Step Process

We take a scientific approach to creating work that both informs and engages. Here are some of the steps that led to the successful launch of Vasonova.

Discovery

Background Audit

Internal Discovery
3 key stakeholders interviews

External Discovery
3 clinicians interviews

Strategy

Launch Brief
communication strategy
brand personality / tone


Creative

Creative Concepts
proposed 5 concepts and
refined 2 of them

Final Launch Message
This is what we’ve been waiting for.

Execution

Integrated Channels
brochure & inserts
trade shows
website
print ads
training animation
social channels