Discovery
Identify the decision-making drivers of your brand’s audience
We conduct one-on-one interviews with your key internal stakeholders and target audiences to define your core goals and uncover your clinical brand’s most meaningful message.
Positioning Strategy
Give your brand the clarity to speak with one persuasive voice
We develop your brand vision, personality and positioning, then map out an overarching communication strategy to guide the execution of all your healthcare marketing materials.
Brand Identity
Convey first impressions with sophisticated visuals
We develop a unique logo and visual identity for your brand then design your business card, letterhead, envelope and presentation template.
Launch Campaign Concepts
Introduce your brand with an unforgettable campaign
We develop campaign ideas that express your brand’s most compelling benefit while connecting with your audience strategically and emotionally.
Responsive Website
Make a great first impression and capture sales leads with dynamic design that inspires prospects to act now.
Product Brochure
Arm your reps with a versatile sales tool that clearly delivers your healthcare brand product messages.
Trade Show Booth & Poster
Get maximum impact and stand out in demanding environments with a branded booth and stand-alone pull-up banner.
The Bloom team truly exceeded expectations by offering a fresh approach. They helped crystallize our clinical value proposition, created a unique brand identity and developed a campaign that resonates with our customers. I look forward to a continued partnership for years to come.
Choose the right deliverable for your brand
Healthcare market research, positioning strategy, message development, message testing, brand architecture
Corporate and product websites, videos and animations for healthcare and medical device, online ads, email campaigns, mobile app development
Product naming, brand identity, campaign concepts, message development, media planning, content and social media marketing
Brochures, inserts, product demos, POS decks, scenario playbook, mobile training tools for healthcare and medical device
Customer experience planning, booth design, digital displays, signage, promotions, drop-offs for medical conferences
Product manuals and training slides, quizzes, animated product demos, training videos, medical illustrations